Decorated by Hand,
meet Brush Tones

A new collection that is a perfect mix of contemporary design and classic craftsmanship.   Each piece is hand-painted by one of our skilled artisans in our Newell, WV factory.  Brush Tones are decorated on our new line Lienzo, a thinner, lighter weight shape in an elegant Pure White glaze. The stackable bowls come in two sizes and save space while displaying a gorgeous palette of your favorite Fiesta colors.   Brush Tones are beautiful on their own but also seamlessly complement Fiesta Dinnerware.

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Just announced… Jade is here.

We are so excited to introduce Fiesta’s 2023 color of the year, Jade. This empowering shade is known for boldness and beauty. You can see why!  

Explore Fiesta Factory Direct
Anna Street - Previously a factory of The Fiesta Tableware Company in East Liverpool, Ohio

Introducing The Closet

Made in the USA since 1903, the items hidden away in this collection were previously produced at our 1 Anna Street location in Ohio.  Explore a wide variety of shapes and colors in very limited availability!

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Colder weather,
warmer drinks!

Here's a rare find! The Fiesta Tableware Company's durable Americana Jumbo Mug in three Fiesta glazes: Scarlet, Lapis, and Cobalt Blue! Available individually or in Sets of 4, and you can add the Natural (White) mug, too.

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Classic and adorable, Green Band

Take a step back in time to the classic nostalgic diners of the 1950s and that's where you'll find this adorable Green Band collection. With three forest green bands around the rim of the ivory dinnerware, Green Band will have you smiling during breakfast, lunch and dinner.

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Handcrafted, one-of-a-kind pewter

Our Pewter collection features a unique peppery-speckled glaze. Each piece owes its handcrafted appearance and individual color variations to a two-step glazing process…a true expression of a potter's art! A craft that we're proud to support here in the USA at our factory in West Virginia.

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Fun and Nostalgic, with Checkers

With a nod to the 50s and the nostalic charm of a classic diner, the Checkers collection is decorated with a vintage checked pattern around the outer rim of the dinnerware. Whether you want to recreate fond memories of the past or you fancy the nostalgia of a bygone era, Checkers adds a touch of fun to a whimsical kitchen.

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Explore the Fiesta vault

An American icon since its introduction in 1936, Fiesta has adorned tables across the country in a multitude of colors.  The popular appeal lies in its colors, durability, affordability, and design.  The retired Fiesta wares offered here on USA Dinnerware Direct are a variety of shapes and colors no longer in production. Due to limited availability, these won't last long!

Note: all sales are final on retired Fiesta items, no returns.

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Modern and beautiful, meet Vale

With its organic shapes, Vale is a beautiful addition to any modern kitchen. Simplistic and unfussy, true design aficionados will appreciate the attention to detail in each of these fine pieces.

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The Fiesta Tableware Company

672 Fiesta Drive
Newell, WV 26050

800-452-4462 (Option 1)


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